Advertisment in the media is nothing more than a mind game for large companies. For an advertsement to be successful the sellers must know who makes up their demographics and how to appeal to them, so they must be able to put themselves in the consumors shoes.
Generally while watching TV, I zone out the commercials or even put them on mute, but today one advertisment caught my eye. I was pleased when the Jimmy Dean commercial came on and portrayed a husband serving his wife- who was snuggled up in a robe- breakfast. With one bite of her Jimmy Dean breakfast sandwich she instantly changed into a formal buisness outfit and headed out the door to work, leaving her husband waving her goodbye from inside.
As a young woman, I've grown up under the gender steryotype that I should aim to become a loving mother, respectful wife, and take care of the house. It's as though my career ambitions are completely invalid simply because I am female, so the first time I watched this Jimmy Dean commercial I was pleased to find they had chosen to portray a male doing what would typically be seen as a "women's role" in the home- making breakfast.
However, later when the commercial replayed, another thought came to mind; what if Jimmy Deans seemingly feminist commercial had only been used to appeal to the women they are assuming buy their product? And if that is the case, how had I fallen for their advertising trick- surley this subtle promotion of the working women wouldn't have the same appeal to men as it would to women.
The commercial also reaches out to the environmental-friendly portion of Jimmy Deans audience when they show the woman's friend pull up to carpool to work. Carpooling clearly doesn't add anything to a sausage biscuit, Jimmy Dean was just hoping to gain consumor support in this short clip of the commercial.
So I will leave you with the commercial, watch it, and give your opinion. Is this Jimmy Dean ad just another twisted mind game to appeal to the consumer?
https://www.youtube.com/watch?v=epD1vYM73dc
Generally while watching TV, I zone out the commercials or even put them on mute, but today one advertisment caught my eye. I was pleased when the Jimmy Dean commercial came on and portrayed a husband serving his wife- who was snuggled up in a robe- breakfast. With one bite of her Jimmy Dean breakfast sandwich she instantly changed into a formal buisness outfit and headed out the door to work, leaving her husband waving her goodbye from inside.
As a young woman, I've grown up under the gender steryotype that I should aim to become a loving mother, respectful wife, and take care of the house. It's as though my career ambitions are completely invalid simply because I am female, so the first time I watched this Jimmy Dean commercial I was pleased to find they had chosen to portray a male doing what would typically be seen as a "women's role" in the home- making breakfast.
However, later when the commercial replayed, another thought came to mind; what if Jimmy Deans seemingly feminist commercial had only been used to appeal to the women they are assuming buy their product? And if that is the case, how had I fallen for their advertising trick- surley this subtle promotion of the working women wouldn't have the same appeal to men as it would to women.
The commercial also reaches out to the environmental-friendly portion of Jimmy Deans audience when they show the woman's friend pull up to carpool to work. Carpooling clearly doesn't add anything to a sausage biscuit, Jimmy Dean was just hoping to gain consumor support in this short clip of the commercial.
So I will leave you with the commercial, watch it, and give your opinion. Is this Jimmy Dean ad just another twisted mind game to appeal to the consumer?
https://www.youtube.com/watch?v=epD1vYM73dc