Generally while watching TV, I zone out the commercials or even put them on mute, but today one advertisment caught my eye. I was pleased when the Jimmy Dean commercial came on and portrayed a husband serving his wife- who was snuggled up in a robe- breakfast. With one bite of her Jimmy Dean breakfast sandwich she instantly changed into a formal buisness outfit and headed out the door to work, leaving her husband waving her goodbye from inside.
As a young woman, I've grown up under the gender steryotype that I should aim to become a loving mother, respectful wife, and take care of the house. It's as though my career ambitions are completely invalid simply because I am female, so the first time I watched this Jimmy Dean commercial I was pleased to find they had chosen to portray a male doing what would typically be seen as a "women's role" in the home- making breakfast.
However, later when the commercial replayed, another thought came to mind; what if Jimmy Deans seemingly feminist commercial had only been used to appeal to the women they are assuming buy their product? And if that is the case, how had I fallen for their advertising trick- surley this subtle promotion of the working women wouldn't have the same appeal to men as it would to women.
The commercial also reaches out to the environmental-friendly portion of Jimmy Deans audience when they show the woman's friend pull up to carpool to work. Carpooling clearly doesn't add anything to a sausage biscuit, Jimmy Dean was just hoping to gain consumor support in this short clip of the commercial.
So I will leave you with the commercial, watch it, and give your opinion. Is this Jimmy Dean ad just another twisted mind game to appeal to the consumer?